Privacy Policy

Last Updated: March 5, 2015

HonestOpinion is a fast and fun way to get an opinion from your friends and the world around you. Users can send a photo to friends and public boards.

This privacy policy describes how we (Blackfoxholdings LLC and our subsidiaries) collect, use, and share your information whenever you use our Services. Those Services include every way you might interact with us: through our websites, mobile applications, and any of our other online products and services that link to this privacy policy.

We may change this privacy policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the privacy policy that’s available on our website. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification). Of course, if you ever have a question about our privacy policy, just visit support

Information We Collect

What You Directly Provide Us

For you to create a basic HonestOpinion account, we need to collect a few important details about you: a unique username you’d like to go by, a password, an email address we can contact you at, a phone number, and date of birth. For additional Services beyond the basic HonestOpinion account, we may ask you for additional information. While we hope you’ll remain a lifelong Opinionator, if for some reason you ever want to delete your account, just visit this link; but keep in mind that we may retain certain information in backup for a limited period of time or as required by law. For more information about how we store and the messages you send or receive through HonestOpinion, please read the “Message Deletion” section a little farther down.

What You Automatically Provide Us When You Use Our Services

Because HonestOpinion is about sharing message content with people, there is some information we collect automatically when you access our Services, which we use to facilitate the broad range of communications offered through our Services, to provide you cool features and functionality, and to enable all the other purposes described in this privacy policy. We explain all this below:

  • Usage Information: We collect information about your activity and the messages you send and receive through our Services. For example, we collect information such as the time, date, sender, recipient of a message.
  • Content Information:Please check out the “Message Deletion” section in this privacy policy; it gives you more information about the message content we collect, how long we keep it, and how long third parties may have access to it.
  • Device Information: We collect information about your device, including the hardware model, operating system and version, mobile device phone number, and mobile network information. We also collect certain device information that will help us diagnose problems in the (hopefully rare) event you experience any crash or other problem while using our Services. So, for example, if we detect a crash or other problematic event, we may collect the list of apps on your device and other information about your device’s performance at the time of the event for troubleshooting purposes.
  • Device Phonebook and Photos: Because HonestOpinion is all about communicating with friends, we may—with your consent—collect information from your device’s phonebook and photos. We do this so that we can connect you to your friends quickly and intuitively, enhance the Services with additional functionality, and for any other purpose described in this privacy policy. You can always revoke your consent to our ongoing ability to collect information from your device’s phonebook and photos by changing the settings on your device if your device offers that option, or by simply deleting our app from your device (though we hope you’ll never do that).

Information We Collect When You Contact Us

Whenever you have a question for our helpful Support team, just head over to support. Of course, when you contact the Support team or communicate with us in any other way, we’ll collect whatever information you volunteer. For instance, if you submit artwork, files, or any other materials to us through our websites, we will collect what you give us.

How We Use Information

What do we do with the information we collect? The short answer is: Provide you with an amazing set of Services that we relentlessly improve. But we do a lot more as well, such as:

  • Provide and deliver the products, services, and functionality that you request, process transactions, and send you related information;
  • Communicate with you. That means just what it says; we may send you marketing communications on behalf of us or other companies; respond to your comments and questions; provide customer service; and send you technical notices, security alerts, and other informational messages;
  • Monitor and analyze trends and usage;
  • Develop, improve, and refine products, services, and functionality;
  • Personalize the Services by providing, content, or features that match interests.
  • Verify your identify and prevent fraud or other unauthorized or illegal activity; and
  • Carry out any other purpose for which the information was collected.

Where Information Is Processed

HonestOpinion is based in the United States. Although we welcome Opinionators from all over the world, keep in mind that no matter where you live or where you happen to use our Services, you consent to the processing and transfer of information in and to the U.S. and other countries. We want you to know this because the laws of the United States and those of other countries where your information is processed might not be as comprehensive or protective as laws in the country where you live. And while you’re in another country, know that your information may be made available to government or law enforcement requests.

How We Share Information

Here’s the type of information we may share about you with others and how we do so:

  • When you send an message, your recipients friends and boards will be able to view whatever your post includes (whether that’s a photo or optional caption in the transaction). When you view content that another Opinionator user has sent you, we will display that username, photo, and optional caption message. When you view content that an Opinionator has sent to a board we will display the photo and optional caption message. You’re always able to tell us whether you’d like to receive opinions from only users you have added to your friends and boards list. If you have any questions about how to do that, click here for some helpful tips. And if you ever want to remove users and boards from your list of interests we let you do that as well.
  • When you send an message to a board the message may be viewed by all Opinionators users who are subscribed to that board.
  • When you let us access your device phonebook, we may share information about you with other users who have your phone number in their device phonebook. For instance, when you find friends, we may share your username and possibly name with other users who see to add you as an interest and have your phone number in their device phonebook. In these cases, we will not display your phone number to these users, but we will share the fact that your username and name are associated with your phone number.
  • We may share information about you with service providers who perform services on our behalf.
  • With respect to jointly offered Services or functionality or services offered separately by other companies through our Services, we may share information about you with business partners to provide the Services and functionality you request and to communicate with you about those Services;
  • We may share information about you in response to legal process or a request for information if we believe disclosure is consistent with, or required by, any applicable law, rule, or regulation; to investigate or remedy potential violations of our user agreements or policies, or to protect the rights, property, and safety of us, our users, or others; or in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • We may share information about you with your consent or at your direction, or as otherwise provided in this privacy policy.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you. Here’s just one example of how this could work: Because it’s not always clear whether a new friend request comes from someone you actually know, we may share whether you and the requestor have HonestOpinion friends in common without disclosing the usernames of those common friends.

Message Deletion

In most cases permanent deletion is left to our user. This means that most content sent through our Services will be automatically removed from viewing at the time of expiry but permanent deletion from our Services occurs when the originating user sends a delete request for their expired content. Content that are more than 30 days old will be permanently deleted. But—and this is important—you should understand that users who see your messages can always save them, either by taking a screenshot or by using some other image-capture technology (whether that be software or even something as old-fashioned as a camera to take a photo of your device’s screen). Common sense that applies to the Internet at large applies to HonestOpinion as well: Don’t send messages that you wouldn’t want someone to save or share.

In most cases, once we detect that an opinion has expired, only the originating user who submitted the post will have access to viewing the opinion until it is deleted. After the opinion has expired all other Opinionators will no longer be able to view the content.

A few final words on deletion: We can’t guarantee that messages will be deleted within a specific timeframe. And even after the user or we’ve deleted message data from our servers, that same data may remain in backup for a limited period of time. We also sometimes receive requests from law enforcement requiring us by law to suspend our ordinary server-deletion practices for specific information. Finally, of course, as with any digital information, there may be ways to access messages while still in temporary storage on recipients’ devices or, forensically, even after they are deleted.


We don’t direct our Services to anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13.